Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier
FORT LAUDERDALE — We’re not there quite yet – but we could be soon, if clients get their way. That’s the view of one industry exec casting her eye over the prospects for how so-called “programmatic”...
View ArticleContext And Audience Go Hand-In-Hand: Xaxis’ Beaumier
The coming age in which TV adverts can be distributed to different individual viewers based on specific targeting criteria could, in theory, mean an end to the practice of buying ads against particular...
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Convergence of Linear TV, Digital Video Is Key Goal: Xandr’s Christina Beaumier
The shift in viewing habits from linear TV to newer digital video platforms comes as advertisers seek a more unified approach to their media buying. The pandemic sped up that change in viewing habits,...
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